Savvy googler, a consumer segment that will overtake the rest, is the Gen Z wi-fi connected 12 year old. He has pocket money to buy amazon books, and play wii while
studying biology, chemistry in the high school. Remember he also has a facebook account, as his grandfathers are all socially networked and savvy in connections. His grandmother still wants to try IPad.
Anyways- the savvy googler needs firewalls. He cannot dig in the next information without showing how smart/intelligent he is.
The new google's interactive Pac-Man Doodle is a slot machine game that will allow search of information at a price. Searchers can hit the “insert coin” button or wait ten seconds to get playing and can then apparently work their way through all 256 levels. Once they’ve won (or, you know, failed miserably) the search engine sends them to a search results page for “Pac-Man 30th anniversary”.Pac-Man Doodle is a brainchild of a user experience designer who wants to get the savvy googler play this game for 48 hours to know more about the Pac-Man Anniversary. Learning at a price.
Firewalls for savvy googler.
