Someone says ' I don't really follow market research'- in an ad age publication. Such remarks need grammar, and Inverted Commas, as they are good to know information; perhaps stylish, and make loads of statement; Hence- the use of punctuation. I often avoid spell check, inverted commas, or any such symbols, that bias the content, and take attention from the message, to the narrative, or the personality. However let's take a wild guess on why this blanket(i.e broad, and sweeping with generalities) statement is made about a harmless topic such as market research.
root cause 1- Staying risk neutral, and not letting information influence the product.
root cause 2- Not met the appropriate vendor who could invest, and help compete within that niche.
root cause 3- Being right brained about a left brained issue. It's insensitivity or a kind of disability towards something that might just be rather obvious. Data, and the gross impact of it's absence.
A table, can share a nice message, for a left brained person and appear latin for a right brained person. That's exactly why market research, would mean so much to someone, and so little to the other person. Right, and the left side, need not co-exist, and the world was not meant to be perfect.
