Keynote speakers, and their video interviews

It was a great opportunity to get into the psyche of great minds, and learn more about their plans, and vision. I got a chance  to interview the keynote speakers, at AdTech New Delhi, held in February 2012! It was a good experience reviewing the speakers, and meeting the Global Heads of Digital Media. Great conversations, and Great relationships built with the marketing community, who is daring to think different, and build platforms, in the new media, and technology space: Pete Blackshaw talked about- 'Small is the new Big', and 'Knowing your neighbour' campaign on Facebook! Watch the excerpt of the interview, and his thoughts on brands within Nestle!

The rest of the interviews are on  http://www.imediaconnection.in/ 

The best part about the conversation with Pete Blackshaw was about understanding how boring, traditional, and basic marketing builds brands! When we start looking at digital in that lens things look more manageable!