A tool for Web analytics. Omniture gives classroom training to Analysts, and allows them to excel at SiteCatalyst Segmentation Tools, Discover, and Multi-Channel Reporting.
For a long period of time there were 3 big competitors in the space: Web Trends, WebSideStory, and Omniture. There wasn’t a clear winner in the space, so what Omniture decided to do was to buy out some of the other players in the space.
Omniture ended up buying out WebSideStory, Offermatica, and Mercado. Through these acquisitions they became the leader, which was a very smart move as the value your company drastically increase if you can become the leader.
For example, a company in the analytics space maybe worth 4X revenue, but if they are the leader in the space they could be worth 7X revenue. Omniture was buying companies at a lower valuation and by combining all of them under the Omniture brand, they were able to skyrocket the valuation of their company because they became the leader.
Quick Analysis on the Features of Adobe Analytics marketing reports and analytics
1. Dashboards and Reports
Instantly create, customize, and distribute reports and dashboards in a variety of formats that can be viewed on desktops, mobile devices, and HD displays.
2. A single source of data
Measure, report, and integrate data from online initiatives across different marketing channels into a single place.
3. Actionable KPIs
Get information on your key performance indicators (KPIs), including purchasing metrics, customer loyalty, campaigns, and visitor profiles, and put it to work.
4. Real-time visitor intelligence
See how your online strategies and marketing initiatives are performing in real time. Segment your data directly within the Analytics solution.
5. Accurate attribution
Pinpoint your most successful ads, campaigns, channels, and paths to conversion so you can make faster and better investments with your marketing budget.
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