1. "The best social missions are integrated into business - not overhead" - Unilever Global Brand VP Samir Singh #SpikesAsia @adobomagazine
— Christel Quek (@ladyxtel) September 15, 2013
Absolutely- Unilever CSR Campaign is deeply embedded in social causes, and missions that extend beyond business pragmatism.
2. Microsoft Head of Consumer Insights Anita Caras: The world's largest growing economic force isn’t China or India – it’s women. #SpikesAsia
— adobo magazine (@adobomagazine) September 15, 2013
One of my favorite tweets. It is women force that seem to be growing by leads and bounds. The 'Lean in' Organization is a living testmament of this powerful movement.
3. My laptop & mobile are like my clothes, I can't live without them, so says pre-family man @ #spikesasia
— Ben Poole (@bwilliej) September 20, 2011
A tweet that gets into the mind of a twenty one year old. He is technology savvy, and connected online 16 years old. Everything about this tweet is obsessive, and really talking of dangerous times ahead for those that are online all ways.
4. Co-creation is not about changing advertising - it's about creating an environment where public gets involved with the brand. #SpikesAsia.The best co-creation exercise is really when American Express Open Forum, which allowed thousands of companies to join, and buy marketing tools. I am not sure if this campaign was on mind, when Digital Adman tweeted, but it surely was a campaign that garnered 2.7 Million Likes.
— Digital Adman (@digitaladman) September 18, 2011
5. "Start with the challenge, not the channels." - Richard Summers of Anomaly Shanghai #SpikesAsia
— Brian Avanceña (@brickello) September 15, 2013
Yes- The tweet explains how people need to think. Think of content, challenge, business problem, and communication objective. After all harping on mobile for a challenge that requires plain offline promotion, is almost like talking baseball to cricket fans. The relevance and context of the challenge, really explains the channels that need to be deployed.
