Mobile First

Is it working? Yes

What is MOBILE ADVERTISING?
Nielsen study that mobile advertising was leading to few percentage points of brand recall. Most people do not change mobile settings, see that videos have started.
Mobile video will be more engaging---85000 people were shared the recall levels for brand purchase, capability, purchase intent.

Clearly when you do it right--big things happen. Seven times standard advertising. Ten of millions of ad placement. It was five times the engagement of the banner ad.
Telecom services, Retail. Despite growth is seen, only 10% of automotive campaigns, engage in video.

There is still lot of room to grow---if you are Facebook user (must be) video advertising is hard.

Company is driving 1.5 million---they are losing their mind on coordinated campaign.

Mobile First
It can complement TV and traditional campaigns.
That does create sweet spot for enterprises.
Targeting audience, certain age groups, and integrated blocks.
TV and Mobile Ads can drive recall, but it can be a difference. Mobile ads can be the best performance marketing.
6 second mobile ad, felt good, but it was a unique ad designed for the mobile channel.
Mobile ad campaign, gave million (plus) reviews.
Brand Performance is increased through that superbowl ad on mobile.

What is not working?
Social Bakers, and Hootsuite are having massive amount of social content--native content fits in well, and it is in the flow of content.
Ads on newsfeed, were cheapest on brands, and they were most successful.
Content that is seen from friends. That is native content.

--Rewarded video
--Planned spontaneity
--Saturation
--Programmatic
--There is a lot going on in mobile, and it will be good to explain that with the programmatic technologies.
--Case studies explain the branded content, and across devices details.