Selling for a Greener Planet

https://youtu.be/DmW3ur41K4c

Selling for a greener planet can be the toughest job for brands. Brands often spend hours of focus getting to see the ''car'' in the carbon footprint.

They have big shoes to fill. They have to connect with the entire human race. The race does not get defined in the form of demographics, location, but beliefs, and
thought patterns. It is connecting with small business-and ensuring that they stay sustainable--and connect with smaller communities, which are looked up at for
economic value add.

There was a research done by emarketer.com
Consumers are in a crisis of attention.

Matthew B. Crawford’s book, “The World Beyond Your Head: On Becoming an Individual in an Age of
Distraction,” documents the many ways that our attention gets chewed up and spit out on a daily
basis. Naturally, that includes ads. Crawford is an advocate for people who want to “take back”
their attention—and given the consumer interest in ad-blocking software and digital detox retreats, we
thought his perspective would be especially relevant for eMarketer Attention!

181 million people will watch a video via an app--on You Tube per month.

Netflix will grow by around 30% year on year

Hulu

Amazon Prime

There is a campaign that is promoting ''Programmatic media execution''.

As a neuromarketer--the divide between marketing, sales, and neurological signals is getting blurred. The best way to stay updated to the latest trends in advertising, and
technology is to connect with your favorite brand.

If It's Apple---what are they focusing on

If It's HSBC----it would be good to understand that they are world's global local bank. They never underestimate the local knowledge that lends credibility to the global voice.
What HSBC learns in one language, and one country, would be helpful in understanding people from other countries. Selling for a greener planet is a universal human cry for help.
The non-profits remain that bridge between corporations, government, and communities---helping them spread their wings as they move forward in their journey of discovery.