Interview with the CEO Ogilvy

Ad-Tech Conference is a modern conference that lets various marketers come together to connect with like minded people.
The various C-level suite and Board Room directors- are focusing on whether it's great to engage in activities- as digital is becoming a must.
Companies are playing the vanguard-but many companies are not moving fast enough on digital media.

Large number of business are lagging behind on digital indicators. There is a problem with respect to mass-level adoption. A prediction on the timeline in
which the technology can be adopted. If people have a smartphone- and 100 million people are online- does that mean many people will participate in stories
that really matter.

The CEO of Ogilvy - In 2010 Kent Wertime became a leader for a large organization-Ogilvy-and spent number of years-in Asia- training professionals on interactive advertising.




People are relentlessly working in adopting various devices.

There's nothing needs to be done to create digital adoption- however- people cannot be hit with sales pitches.

Audience need to create new forms of brand value. The challenge in digital is to grow. It needs to be an effective forum to help believers come together in a global conference. Many CEOs, CMOs are not believers-and they should be convinced so that they can spend money. When it comes time to invest- and see if investment- is something that justifiable.