Technology marketing for companies that need networks...

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I was wondering what drives business and sales...the fuqua research advantage clearly says that advertising + cause= sales. It is a good equation to have but I still feel that advertising is a game for marketing managers who play on budget of corporations that have operations worldwide. For brands that are big and loud with huge franchise( the 100 year old brands ) advertising is a plus. It is very difficult to build new brands. The Guru of brand management so to speak-Unilever still needs to get its global branding right since there are very localized across continents. Thank God its Butter is only available in US retail stores and one wonders why I could not find one in the imported foode store near my house. That makes me go back to technology marketing and direct marketing which is needed for companies with big names but entreprenurial focus...that's when cause based marketing really works. Everytime I look at the advertising fraternity at London, I see direct marketing companies that keep working on creating newsletters and magazines for the end consumer. Causes can really help companies that need a face, an image and a status....that's why it is a challenge to work for Budweiser, or British American Tobacco. For that matter a ParknShop(retailer in Hong Kong) will never advertise on the big screen. It is a need for smokers, mothers and kids to have these direct mailers around. Apart from advertising, the smstext will create a better feel of what these companies are doing for their trusted end users-the pubdrinkers who want to enjoy the weekend.

ON THAT NOTE: As i propagate save the British Pub wave on Facebook, I vote for technology marketing for business to businenetworks ...Bill Gates-'' I hope you hear that and expand your reach to those who need this...the vendors, suppliers and all those who want to share their cause...or share their voice''...For Unilever its best to upgrade their branding and create a new vodka that really works well for the British Pub lovers. That would be giving Unilever the British Face.

Technology, Founders and their reach-- it can only create new platforms for new names to flourish. For now I really feel Reliance, Bombay Dyeing or Parle Foods might be having good business but they still cut corners on advertising or cause....they simply sell. Its just plain and square business. Are they Brands? Well...I might just not speak. Technology marketing is the way for new brands to be built...and I endorse Save the British Pub wave as it gives all of us the reason to feel nice, and the reason to play. Usher in the new marbles from italy and Fendi(my favorite shoes)