August 11, 2011

Charisma does not age!

You are waiting for the Film Awards to begin; The red carpet is rolled out.The arc lights are on. Paparazzi is standing tall to interview the stars; A celebrity walks in, and the media rushes to get the most of them; A young boy jumps out of his line, and goes near the security to say how much he loves the sight of the star; I often felt the starpower was such a big cliche; Why would people with some amount of self-esteem care to wobble on their knees at the sight of a movie star; A couple of years spent selling PepsiCo brand in India, and handling FilmFare Awards at Times of India, and I realized that 'Charisma has no age' Infact my friend Ryan Seacrest, on Entertainment news on the telly would say the same.

Charisma does not grow old. Media can propel people into object of interest. Movies, and movie star have a universal appeal across continents, and nations; That's exactly how I felt after meeting Amitabh Bachchan(AB)- a movie star who happens to be a big deal globally, and stands tall in Madam Tussadd, as an Indian Film Icon. Now he was the movie star for which a young boy jumped in a pile of s**t in Slumdog Millionaire; Some of the biggest million dollar worth brands have struck a chord or two with the Indian consumer, Tkx to having AB endorse their brands....That takes me back to circling back on the point that charisma has no age; Meeting AB and spending a day with him as a Pepsi Manager, was my claim to fame...few years back. The memories came alive when I met my old colleagues few days back. So that's why this picture gets to go out...Hello People! i love celebrities, and their influence...if only we could have more such charismatic business leaders...Maybe they need to learn a thing or two from these folks about how to use charisma,  influence, and appeal to win fans.