Image by Getty Images via @daylifeI paid homage to his last day at Apple by visiting http://www.allaboutstevejobs.com/
I had to go and get on my tablet; open the weblink, and visit Steve (the father) on ipad (his baby) to get his real vibe. The vibes did transfer through the touchscreen and made me jittery as I experienced the eye behind innovation (i-pad, i-pod, i-phone). He comes from a place of passion, and having a deep sense of belief in his gut instinct.
There is a lot to talk about when you follow his moves through the last few decades- his ingenuity, sense of articulation, passion, and perfection to be the best in his body of work has made his nearly bankrupt company move forward notches ahead; This type of sincerity has showcased in the way he created the mission for Apple -to make products that really move beyond the status of a commodity, and demand a brand appeal . I remember the Apple store in Fifth Avenue and how people roll their eyes, and turn back, and say : Yes it's the sexiest product they've ever seen.
Steve Jobs- i-respect you for telling me the power of innovation, and the power of creating a pocket size sensation.
I wanted to repost some of the content from his website:
“The Mac is the expression of his creativity, and Apple as a whole is an expression of Steve.”
- Larry Ellison, one of Steve’s best friends.
He really wants to move the world forward and not be just another company making the same old thing to earn a buck. That was exactly what he wanted the day I met him when we were in high school. One quality that Steve Jobs doesn’t have is modesty. As an Apple employee put
it, "Steve is always the smartest guy in the room — and he knows it.”
Apple’s arrogance also transpires in its advertising, which of course is largely based on Steve’s view of the company. Such ads as “Snail” (depicting the Pentium as a snail because it’s so slow), “Move to Intel” (“the Intel chip - for years it’s been trapped inside PCs, inside dull little boxes, dutifully performing dull little tasks, when it could have been doing so much more... starting today, the Intel chip will be set free, and get to live life inside a Mac”), or the whole “I’m a Mac - I’m a PC” campaign, are famous examples of that presumption.
But it is safe to assume that this pride is essential to keep insufflating the passion into Apple, both its employees and customers. Especially since the company still has a one-digit market share of the PC industry. As journalist David Plotnikoff put it: “There is simply no way the Mac could have been born without that supreme confidence.”
Wishing Tim Cook, a Duke University, The Fuqua School of Business alum, good luck as he prepares to take charge of one the most valuable companies- He surely has big shoes to fill.
http://adage.com/article/news/apple-ads-steve-jobs-10-apple-advertisements/229465/
