How to use a billboard with a relevant messaging, and making it relevant for a commuter?
- A commuter is someone who is one the road, and travels for sales jobs
- He/She cares about what is available and a relevant messaging that can keep him or her connected to what he/she wants to do over weekends/holiday/vacation.
-Making the messaging sticky
- How to use synergy of old, and new media to create a message that can stand out in the nights
- How could those be attractive to kids who'd like to see billboards to get the direction.
Infact, while one would love to speed on a highway at a 50+ speed, it can make so much sense to take the exit, and go into places that have charachter, culture, and a lot of history. Arlington, Durham, Atlanta- They all seem endless highway roads, without showing the attitude of the people that inhabit those cities, and their quality of thinking.
