Repetition is in

In the expatriate world, people go through the same ambiguous issues everyday, and they tend to stick to those issues, and work through them. Sometimes people want to know about India, or else they want to know about you. As curious as I would be to learn about the Indonesian who speaks in English, works in a telco, and lives with her family in Malaysia, they would be curious to know why I chose to work outside India. When I am asked this question, I repeat- Repetition is In. It is saying the same things to new people that makes my pitch convincing, credible, and a story that sells. Telling them about India, and all that they know, telling them about what Americans think about India, and telling them about what my international friends perceive about India. There are no correct answers. Just new angles, and new perspectives on what new locations, and new markets do to professionals.

Now if we google Malaysia there would be very limited information about the market, the business, the online world, the interactive world, and the communication landscape of the economy. Those are the white spaces that make things fuzzy, for people with the right skillset.

To fill in the blanks, why Malaysia would make a marketer, or a professional learn a lot more than many other countries....Working in a young country that is discovering things, growing strongly, gives people the reasons to build bases, and create platforms. This country not only has a high GDP,  booming tourism, low inflation, great healthcare, and strong regulations but it is independent, and interdependent. Symbiotic with the Chinese economy as much as the American Economy. The locals are lazy, and they like to look at routine experiments without getting into the details of a new idea. So- someone has got to work hard. It is to think as much as they think on the goals, vision, and plans, and then take up a notch. The best way to deal with laziness is setting an example about what ambition can do. What is being ambitious, and competitive? How has it helped HK, China?

Now this was a chart from Forrester that altered my perspective towards how much can we trust any experiment, or a project that is set up to win or fail. There is a trust factor to all the information we get, and no matter how much of clarity we need to seek on new products, new business, new markets, new cultures they all need to be seen on an index or a percentage. There is not 100% accuracy with new widgets, and new software, and so processing the software, filtering information, and speaking the pragmatic things helps. They might not be correct, but REPETITION is in. That's the reason even though an email from a company, or a brand only scores 28% by Forrester, it still means a lot if we compare it with Direct Mail, or Online Classifieds. That's how perspectives are shaped, and repeat what we believe to share what ought to be shared, and democratize brands, consumers, and communication channels. Repetition is in.