Consumers do not understand medium, and channel devices. They understand destinations, and progress. Efficiencies, and Systems, Climate Change, Environment Pollution, and Sustainable efforts to drive change.
What do American consumers care about on mobile?
#conversation
# traceability
# response to emergency services
# mobile applications - i.e not the coolest application but the application that can help people apply their education. Remind them of all that they knew in third grade
# mobile web - i.e the music, the news, the idea that will make them see the bigger picture. What is your country doing? What is your neighboring country doing? How many championships are we winning? What is happening with society?
# meeting people
# finding a good deal on shopping sites
# looking at new /different products or ideas - using imagination
They care about how they are being perceived by everyone, and this happens as soon as they reach the age of eighteen even less.
We are in a hurry to be somebody. It is about the shared identity that we hold in a broader sample. Are we in a pool of bankers, liars, cheaters, winners, fashionistas, spenders, shoppers, or gamers. They are consumers but a liar could be a salesman. A cheater could be an accounting clerk, and a shopper can be a merchant banker for all I care...Customers need not be cool. They need to be understood, and they need not be pulled into an IPhone or smartphone buffet. They will reach there if it fits in with their final destination. That's why I like digital thinkers. They break silos of big organizations, and ready to look into every aspect of the baby they produce, and the ideas they deliver. We all are in a hurry to be someone, and live long lives.
