June 28, 2013

Yahoo-Tumblr

Yahoo happens to be a good business story to read. Lots of things happening within the company.

1. Telecommuting ends and employees are supposed to show up in office environment to work.
2. Merissa Mayer creates a revival strategy with a focus on merging with small companies, hungry units of business, which happen to drive new business models, better enhanced service offering
3. Acquisition of Tumblr- Acquisition of Tumblr means, straight access to the new offering- a clear focus on the dashboard of opportunities that Tumblr offers. 

The advantages could be best captured as follows: Traffic, Youth, and Content.

Higher traffic, by the millennial generation. It surely is a way to get smart content, and access to better content-through this merger. Yahoo has lot to gain. What lies ahead - understanding what would be the story of execution. How much would the integration help Yahoo become better, in its current strategy.

Let's Wait-and-Watch.