A great example of the consciousness to buy and select the right kind of food. I really liked this campaign with Unilever-which helps spread the message and help share the cause in a rather predictable way.
Yet another very interesting campaign- Yes the merits of 4 hours less TV is huge. It is really the time for establishing, and striking tradeoffs-between the different entities. Time to think of planting tre new business, to reduce airconditioning, or thinking before opening a refrigerator and picking food.
Healthy Choices lead to interesting decisions.
