Repetition is in

It's weekend time, and as an expatriate, I am missing India. Missing the entertainment that Bombay offers. How I would go out of the city to places that could not be seen on weekdays. The cool  movies , the nice food from Shiv Sagar Juhu, the lovely bakery at JW Marriott, the indian mughlai food at Khyber, and the vie lounge that's supposed to open a lot of closed doors. My mind is at Aqua, where I'd see the sea, and love the sun. The usual things that I would do when I'd be in town. However- sometimes if we visualize those activities in our head it gives us an instant happiness. So I dont think I am missing Bombay as I moved from Bombay 5 years back. Maybe missing people, families, ex-coworkers, and the west. The advertising bubble, and the medium, is quite big in Bombay, India but the advertisers they still need creativity. They need to scope their media plans, communication plans, and campaigns to a post-campaign analyses, as they follow old grounds, old themes, and old people. The GenX is writing campaigns for GenZ. Funny, and so crazy in its architect. Look at a 100 year old brand Coca Cola. Go on the website.www.livepositively.com/#/home. Find out about the people, and the planet.  and act,It's Christmas time, and @Coca-Cola creative agencies are busy creating themes that recycle old emotions into happiness, fulfillment, fancy drama. A consumer festival-Christmas, which can make the middle income class, or worst-off communities think positively.

Give them hope to stay happy, and stay connected. Happiness Index means a lot. Infact- this means a lot to a marketer. One- the attitude levels determine the level of negativity people have on questions asked, and research done. Infact- even though there are a lot of consumer online surveys that are thrown at the discerning, educated, rich consumer in Malaysia, every adult does not like to sign-up on online website account, as they do not want to enter all the details related to new user, new password, and so-on, and so-forth. It is a psychographic approach to looking at visual data.I was cleaning data for a survey, and most of the replies came in medium, or high measures. On a scale of 1 to 100, they always choose to say 110. Asians are funny, optimist, and sweet. They score very high on happiness Index 150. Although they dont share much of information, they surely say that they are doing well. This consumer is exactly doing what the above consumers are doing in the Brand Coca-Cola. Huddling up and being happy.